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Affiliate marketing is an online advertising program in which advertisers (merchant) pay publishers (website owners) only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience.
Affiliate Marketing is a revenue sharing scheme between a website owner and an online online merchant. The website owners will place advertisements on their websites to either help sell the merchant’s products or to send potential customers to the merchant’s website, all in exchange for a share of the profits.
There are various ways by which affiliate marketing can be done. The most important ways are Pay Per Sale — Every time a sale is made as a result of advertising on the affiliate’s website, a percentage, or commission, is deposited into the affiliate’s account. Pay Per Lead — Every time a potential client registers at the merchant’s website as a result of the advertisement on the affiliate’s account, a previously determined amount is deposited into the affiliate’s account.