The homepage of your website will be one of the most viewed pages on your whole site, naturally, so it would make perfect sense, instead of promoting multiple products and confusing the living hell out of your customers, to pick out 2 or 3 of your best selling products and showcasing them on the homepage.

Improve your Online Business Tip #3 - Utilize social media to improve customer support
More and more companies are starting to use social media as a platform in which to provide customer support. Creating a business page on Facebook for example could allow you to analyse your customer needs properly and address customer questions, complaints and give a solution.